Which distinctive competency must an entrepreneur identify when attempting to enter a market segment that is not currently being exploited?
A) The ability to identify new markets
B) The ability to identify niche markets
C) The ability to differentiate themselves from others in the market
D) The ability to gauge prices to get the highest return without driving away customers
E) The ability to move quickly to take advantage of new opportunities
Answer: B) The ability to identify niche markets
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Which of the following is not an adverse factor affecting direct selling?
a. the unavailability of female consumers in their homes due to a large proportion of the female population that currently works b. high sales turnover of sales personnel c. a poor image associated with direct selling careers d. high mailing and catalog production costs
What can be said about a correlation coefficient of -1?
What will be an ideal response?