According to the U.S. Census Bureau, merchant companies are companies that ________
A) arrange for the sale of goods without owning them
B) outsource their sales process
C) buy goods and resell them
D) sell services provided by others
C
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Which of the following is NOT true about the two-step process by which mass communications affect personal attitudes?
A) The influence of mass media is mediated by opinion leaders, people whose opinions others seek or who carry their opinions to others. B) The influence of mass media on public opinion is not as direct, powerful, and automatic as marketers have supposed. C) The two-step flow supports the notion that consumption styles are primarily influenced by a trickle-up or trickle-down effect from mass media. D) People interact primarily within their own social groups and acquire ideas from opinion leaders in their groups. E) Two-step communication suggests that mass communicators should direct messages specifically to opinion leaders and let them carry the message to others.
What is a pitch?
A) The angle a reporter takes in reporting a story B) A marketer's attempt to convey the value of a story to a medium's editor C) A news medium's political bias D) A takeover bid launched by one medium against another E) A brand's change in recognition level due to public relations efforts