Marketing activities that provide extra value or incentives to the sales force, distributors, or the ultimate consumer are known as

a. direct marketing.
b. advertising.
c. sales promotion.
d. public relations.

c

Business

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Media buys are normally made by the:

A) creative. B) account executive. C) traffic manager. D) media service company.

Business

A security is sold to the public under a private placement exemption. Later a suit is filed under the federal securities law claiming securities fraud. This suit will:

a. fail since the security is not subject to the federal law since it was sold under an exemption b. fail since the security is not subject to the federal law since it was sold under an exemption?unless therewere subsequent financial disclosures to the SEC c. fail since the security is not subject to the federal law since it was sold under an exemption?unless a privatecommon law fraud suit has already prevailed d. be allowed only if there was a blue sky law violation e. none of the other choices

Business