Media buys are normally made by the:

A) creative.
B) account executive.
C) traffic manager.
D) media service company.

D

Business

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Using ________, researchers measure consumer responses to new products and marketing tactics in laboratory stores or virtual online shopping environments

A) simulated test markets B) controlled test markets C) business analysis D) standard test markets E) concept development

Business

The Palladian government required that all imported products that came from Lovaskiya be checked by Palladian customs inspectors. The inspection was done at a container freight station that was both remote and poorly staffed

This delayed the Lovaskiyan consignment from reaching the consumers in Palladia. The inspection strategy adopted by the customs officers in Palladia is an example of a(n): A. antidumping policy. B. voluntary export restraint policy. C. administrative trade policy. D. monopolistic competition policy. E. tariff rent policy.

Business