Convertible bonds give the issuing corporation the option of calling for redemption at a stated price before maturity date

Hillary knows several of her customers' copier machines are old and likely to need frequent repair. Knowing this, she uses a/an __________ strategy to when selling to these customers.

A. Customer exchange B. Transactional partnership C. Upgrading D. Customer delight E. Full-line selling

In order to estimate respondents' satisfaction with Coke, a researcher asks "In a month, how frequently do you buy Coke?" Another researcher objects to the use of this scale stating that the scale captures purchase frequency and not customer satisfaction. One can say that the scale lacks:

a. reliability. b. face validity c. application comprehension d. application assessment e. application stability