________ deals with the question of whether the marketing constructs have the same meaning and significance in different countries

For a sales quota to be effective, the quota must be:

A. Flexible, motivational and different from those used by competitors B. Attainable, easy to understand and complete C. Statistically designed, motivational and competitive D. Competitive and flexible and have a short-time horizon E. Different from those used by competitors, challenging and financially rewarding

All projects are unique:

A) Therefore all project management circumstances are equally unique. B) So knowledge cannot be transferred. C) But they may have several common points. D) So knowledge should not be transferred to avoid bias in future projects.