An investment advisor has recommended a $50,000 portfolio containing assets R, J, and K; $25,000 will be invested in asset R, with an expected annual return of 12 percent; $10,000 will be invested in asset J, with an expected annual return of 18
percent; and $15,000 will be invested in asset K, with an expected annual return of 8 percent. The expected annual return of this portfolio is ________.
A) 12.67%
B) 12.00%
C) 10.00%
D) 11.78%
B
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The ________ function of attitudes applies when a person is in an ambiguous situation and needs order, structure, or meaning
A) knowledge B) utilitarian C) value-expressive D) ego-defensive
To market Suave shampoo, Unilever used PRIZM to identify neighborhoods with high concentrations of young working women
These women responded best to advertisements conveying the message that Suave is inexpensive, yet will make their hair "look like they spend a fortune on it." What segmentation tool did Unilever use in this example? A) geocoding B) geodemography C) the hierarchy of needs D) projective techniques E) ethnography