The negotiated price approach allows the managers of decentralized units to agree among themselves as to the transfer price

Which of the following involves costs that most likely occur during the commercialization stage of new product development?

A) building or renting a manufacturing facility B) paying target customers for product feedback C) determining the product's planned distribution D) developing a prototype of the product E) identifying target markets

________ is the only element in the marketing mix that produces revenue

A) Price B) Product C) Place D) Fixed costs E) Variable costs