________ is the only element in the marketing mix that produces revenue

Properly designed and targeted telemarketing provides many benefits, including purchasing convenience and increased product and service information

Indicate whether the statement is true or false

Which one of the following represents the correct order of the tasks of public relations communication efforts?

A. Get attention, stimulate interest, build desire to act, and direct the action B. Stimulate interest, get attention, build desire to act, and direct the action C. Build the desire to act, direct the action, stimulate interest, and get attention D. Direct the action, stimulate interest, get attention, and build the desire to act E. Stimulate interest, build the desire to act, get attention, and direct the action