If there are changes to an insurance application due to an error in information, who must initial the corrections?

A recommendation from the ethical decision-making model is to consult an organization's ______.

A. ethical reasoning process B. morality codes C. values and social obligations D. codes of conduct

Which of the following is NOT a weakness of a customer equity perspective (relative to a brand equity perspective)?

A) It offers limited guidance for go-to-market strategies. B) It has quantifiable measures of financial performance. C) It ignores the advantages of creating a strong brand. D) It overlooks the option value of brands. E) It does not fully account for social network effects or word-of-mouth.