Which of the following is NOT a weakness of a customer equity perspective (relative to a brand equity perspective)?
A) It offers limited guidance for go-to-market strategies.
B) It has quantifiable measures of financial performance.
C) It ignores the advantages of creating a strong brand.
D) It overlooks the option value of brands.
E) It does not fully account for social network effects or word-of-mouth.
Answer: B) It has quantifiable measures of financial performance.
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_____ refers to the follow-up activities that a service firm might engage in after a customer transaction
a. Need recognition b. Postpurchase communication c. Collective bargaining d. Sales prospecting
To obtain a real estate sales person's license, a person must
A) be a high school graduate have B) two years of experience in a related field C) have a college degree D) complete three specified college level classes