Which of the following is NOT allowed in a brainstorming session?
A) clear definition of the problem
B) criticism or dismissal of poor ideas
C) large number of alternatives
D) recording of all alternatives
Answer: B
Explanation: The essence of brainstorming requires that all ideas be treated in roughly equal ways. The important thing for brainstorming is simply to generate ideas, not to stand in judgment of ideas, which makes "criticism or dismissal of poor ideas" the correct response. A brainstorming session would definitely feature a clear definition of the issue, generation of a large number of alternatives, and the recording of those alternatives for later analysis, so all three of these choices are incorrect.
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