You have recently returned from a foreign exchange visit in Sweden. Your sponsors have asked you to address the local meeting of the Rotary Club to seek its support for future exchange visits

Rotarians tend to be men and women in business and the professions and while most tend to be between the ages of 45–65, ages range as low as 25 and as high as 75. Economically they tend to be in the middle and upper income levels. Target your audience and make a realistic determination as to what you can accomplish with a 30-minute presentation. Be sure to address your specific purpose, areas of audience interest, the audience's capacity to act, and the degree of change you can expect. Explain how you arrived at your conclusions.
What will be an ideal response?

The answer should address application of demographic analysis and psychological profiling as applied to audience segmentation. Specifically, the answer should reflect the material related to setting purposes and audience responses realistically, as well as audience segmentation.