Growth is a type of ______________________________

Personal influence in marketing communications carries great weight when the ________

A) product being marketed is a convenience item B) purchase of the product is considered to be safe and risk-free C) product suggests something about the user's status or taste D) product being marketed is purchased on a frequent basis E) product or service in questions is used without being recommended by others

While it is important to manufacturing firms, little can be done to improve supply chain strategy in most service organizations

Indicate whether the statement is true or false