Personal influence in marketing communications carries great weight when the ________
A) product being marketed is a convenience item
B) purchase of the product is considered to be safe and risk-free
C) product suggests something about the user's status or taste
D) product being marketed is purchased on a frequent basis
E) product or service in questions is used without being recommended by others
C
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Instead of purchasing group health insurance, many employers now self-fund health benefits for their employees. Who normally administers such a self-funded health program?
A) The risk management department B) The human resources department C) State health insurance pools D) A third-party administrator
________ is a government program that provides income for retirees, the disabled, and survivors of deceased workers, and health care for the aged through the Medicare program
Fill in the blank with correct word.