Extreme use of color, complicated symbols and art techniques, and unusual combinations of typefaces reduce the impact of the material presented

The two primary facility-related operating expenses for a hospitality business are:

a. land and insurance b. financing fees and professional fees c. accounting services and legal services d. property operation and maintence (POM) and utilities

Shifting away from mass marketing, marketers are developing ________ which are designed to build closer relationships with customers in more narrowly defined micromarkets

A) focused marketing programs B) horizontal diversification programs C) backward integration strategies D) new pull strategies E) new push strategies