From a sample of 500 items, 30 were found to be defective. The point estimate of the population proportion defective will be:

Which of the following statements is true of the characteristics of the elements in a promotional mix?

a. The speed of feedback is delayed in sales promotion, advertising, and personal selling. b. Message flexibility is greatest with advertising. c. The message flow is two-way in public relations, sales promotions, and personal selling. d. Important promotional ingredients tend to receive the most funding.

Brand mantras are typically designed to capture the brand's points-of-parity, that is, what is unique about the brand

Indicate whether the statement is true or false