Which of the following statements is true of the characteristics of the elements in a promotional mix?
a. The speed of feedback is delayed in sales promotion, advertising, and personal selling.
b. Message flexibility is greatest with advertising.
c. The message flow is two-way in public relations, sales promotions, and personal selling.
d. Important promotional ingredients tend to receive the most funding.
ANSWER: d
Important promotional ingredients tend to receive the most funding. The more funds allocated to each promotional ingredient and the more managerial emphasis placed on each technique, the more important that element is thought to be in the overall mix.
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