When Rensis Likert and Floyd Mann used survey research and feedback at Detroit Edison in the 1950s, they were applying the _____ model developed earlier by Kurt Lewin

Creating good relationships with the popular press and other media to help companies communicate messages to their publics—customers, the general public, and governmental regulators—is the role of _____.

A. trade shows B. direct selling C. public relations D. personal sellingc E. sales promotion

An implied contract exists when the parties state the terms and show their intentions using words.

a. true b. false