A money market deposit account (MMDA) requires a minimum balance, pays interest, and allows a limited number of checks to be written each month

Kate owns a women's fashion apparel manufacturing firm. She has determined that the customers for her business' products can be segmented into three distinct segments differing in primary needs, demographics, lifestyle, and purchase behaviors. She now wants to develop a value proposition that delivers value to target customers in each segment. Which stage of the needs-based market segmentation process does this represent?

A) segment identification B) segment attractiveness C) segment profitability D) segment positioning E) segment marketing mix strategy

The main purpose of a focus group is to gain insights on issues of interest to the researcher by listening to a group of people from the appropriate target market

Indicate whether the statement is true or false