_____ is largely perceived as the communications link between an organization and its marketplace.

When a company designs a promotion or event near a major sporting event to capitalize on the attendees to the event without being an official sponsor, it is:

A) allusion marketing B) incidental marketing C) distractive marketing D) saturation marketing

Preferred stock is similar to a bond in which of the following ways?

A) Preferred stock always contains a maturity date. B) Both investments provide a fixed income. C) Both contain a growth factor similar to common stock. D) None of the above.