When a company designs a promotion or event near a major sporting event to capitalize on the attendees to the event without being an official sponsor, it is:

A) allusion marketing
B) incidental marketing
C) distractive marketing
D) saturation marketing

C

Business

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The capital asset pricing model

A) provides a risk-return trade-off in which risk is measured in terms of beta. B) measures risk as the coefficient of variation between security and market rates of return. C) depicts the total risk of a security. D) provides a risk-return trade-off in which risk is measured in terms of the market volatility.

Business

Which of the following is not a force for change in organizations today?

A) Competition. B) Economic shocks. C) Technology. D) All of the above are forces for change.

Business