An area on a perceptual map without ideal points indicates a

Amazon.com was the earliest, major online bookstore, which allowed it to generate brand awareness and have a significant presence in the market. Amazon.com had a head start on later entrants to the online bookstore market. In this example, Amazon.com has _____ advantages

a) vertical integration b) first mover c) horizontal integration d) free rider

A marketing research linear programming model can help a researcher structure the least expensive, statistically meaningful sample

Indicate whether the statement is true or false