Amazon.com was the earliest, major online bookstore, which allowed it to generate brand awareness and have a significant presence in the market. Amazon.com had a head start on later entrants to the online bookstore market. In this example, Amazon.com has _____ advantages
a) vertical integration
b) first mover
c) horizontal integration
d) free rider
Ans: b) first mover
Business
You might also like to view...
Explain why delegation to a private party must serve the public interest
What will be an ideal response?
Business
The task of improving the efficiency of Crawford Insurance's accounting information system was given to a project development team. During the ________ step in the systems development life cycle, the team determined that the project's objectives can be best accomplished by upgrading the existing system
A) systems analysis B) implementation and conversion C) physical design D) conceptual design
Business