If you are close to retirement, you should consider investing in ________ for your retirement account

Which of the following is the lowest level on which marketers can position their brands in target customers' minds?

A) beliefs and values B) product benefits C) product attributes D) after-sale services E) brand equity

CellTones, a new company selling several types of cellular phones, has closely modeled its products after successful products that are already in the marketplace

As it prepares to enter the market with its new products and services, which of the following should concern CellTones the most? A) legal obligations to suppliers and dealers B) patent laws C) distribution requirements D) product liability suits E) limited warranties