To avoid too few new product ideas and the failure of many good ideas, management should implement an innovation management system that collects, reviews, evaluates, and manages new product ideas

To create a custom number format to display the full name of each month, use:

A. mm B. mmm C. mmmm

Marketing research is different from everyday observation in that it is

a. planned b. based on prior experience c. done with care and thought d. expensive e. quantitative