Marketing research is different from everyday observation in that it is

Which statement is true?

A. From a legal perspective, preferred stock is a form of corporate equity. B. All classes of stock must have equal voting rights per share. C. Common shareholders elect the corporate directors while the preferred shareholders vote on mergers and acquisitions. D. Preferred dividends provide tax-free income to individual investors. E. Preferred shareholders prefer noncumulative dividends over cumulative dividends.

Interested in a business opportunity in Russia, Peter Terian stood on a busy street corner in Moscow and watched the different cars that went past. He noticed a large number of Mercedes, but not a single Rolls Royce

Terian later set up the first Rolls Royce dealership in Russia. In this case, the source of information is referred to as ________. A) survey research B) direct perception C) income elasticity measurements D) secondary data