Differential analysis is a common approach to making short-term business decisions

"According to Nielsen research, 40 percent of U.S. consumers are responsible for 75 percent of music spending" This quote is an important example to remember why we segment the market by ____.

A. Demographic B. Usage Rate C. Psychographic D. Geographic Location

Depending on the product, there may be a person who act as a(n) ________ in the buyer center, often by providing specifications for the product being purchased or the vendor being considered.

gatekeeper decider buyer influencer