Depending on the product, there may be a person who act as a(n) ________ in the buyer center, often by providing specifications for the product being purchased or the vendor being considered.

Which of the following is the marketing communications objective for a new-to-the-world product, such as electric cars?

A) enhancing brand awareness B) developing brand attitude C) increasing brand purchase intention D) encouraging repeat purchases E) establishing category need

Which of the following is a consumer product classification?

A) raw and processed materials B) MRO products C) equipment D) unsought goods and services E) component parts