Which of the following is the marketing communications objective for a new-to-the-world product, such as electric cars?
A) enhancing brand awareness
B) developing brand attitude
C) increasing brand purchase intention
D) encouraging repeat purchases
E) establishing category need
E
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The following information is provided by Dinovo Systems
Project A Project B Project C Project D Initial investment $438,000 $218,000 $560,000 $516,000 PV of cash inflows $582,000 $388,000 $800,000 $394,000 Payback period (years) 3.6 3.2 4.0 2.0 NPV of project $144,000 $170,000 $240,000 $122,000 Calculate the profitability index for Project B. Show your calculations and round to two decimal places. What will be an ideal response
Juan Garcia plans the daily promotional releases about his company's products and services. He can be described as a(n) ________ planner
A) strategic B) selective C) tactical D) niche E) operational