Relatively few consumer goods use the manufacturer-to-retailer-to-consumer distribution channel

Which of the following would be classified as a prime cost?

A) cost of direct materials used B) depreciation on factory equipment C) salary of sales personnel D) depreciation on office furniture

A beer distribution company has recently purchased the rights to package and distribute its beer in a new type of can that is self-cooling. Because of the innovativeness of the product packaging, measurement questions will need to be formulated specifically for the project at hand. All of the following are disadvantages of customized questions except _____.

A. increased project costs B. pretesting requirements C. enhanced validity D. increased time E. all of the above are disadvantages