OPAC stands for Online Public Academic Code

______ is a theory that suggests people can be persuaded by logic, evidence, and reasoning, or through a more peripheral route that may depend on the credibility of the speaker, the sheer number of arguments presented, or emotional appeals

a. Cognitive dissonance b. The hierarchy of needs c. The elaboration likelihood modelof persuasion d. Positive motivation

The ability to influence the behavior of others through communication is the definition of _____

a. power b. control c. leadership d. groupthink