______ is a theory that suggests people can be persuaded by logic, evidence, and reasoning, or through a more peripheral route that may depend on the credibility of the speaker, the sheer number of arguments presented, or emotional appeals
a. Cognitive dissonance
b. The hierarchy of needs
c. The elaboration likelihood modelof persuasion
d. Positive motivation
c
Communication & Mass Media
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It does not matter what the source intends, it is the receiver who determines if a message is communication
Indicate whether this statement is true or false.
Communication & Mass Media
The concentration of women public relations practitioners in lower-paying technical jobs has been identified in a 1986 IABC study as
A) feminization B) sexual harassment C) the velvet ghetto D) the glass ceiling E) the mommy track
Communication & Mass Media