Which of the following is a problem in personal interviewing?
a) Unstructured question format
b) Multistage sampling
c) The possibility of interviewer bias
d) Low response rate
C
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The difference between a simple assertion and an empathic assertion is that the latter recognizes and verbalizes the other's position, but the former does not
A. True B. False
Answer the following statement(s) true (T) or false (F)
1. A key message describes what you want your target audience to understand and agree with after the program has been implemented. 2. Every plan should have a built-in assessment or evaluation phase at the beginning of implementation. 3. According to a report by Project ROI, a well-designed corporate social responsibility program can increase employee productivity by 13% and reduce employee turnover by 50%. 4. The Johnson & Johnson campaign on sustainability issues in healthcare had two clear motivational objectives. 5. Once a campaign has successfully engaged publics, stewardship considerations help to ensure a healthy ongoing relationship with them.