Answer the following statement(s) true (T) or false (F)
1. A key message describes what you want your target audience to understand and agree with after the program has been implemented.
2. Every plan should have a built-in assessment or evaluation phase at the beginning of implementation.
3. According to a report by Project ROI, a well-designed corporate social responsibility program can increase employee productivity by 13% and reduce employee turnover by 50%.
4. The Johnson & Johnson campaign on sustainability issues in healthcare had two clear motivational objectives.
5. Once a campaign has successfully engaged publics, stewardship considerations help to ensure a healthy ongoing relationship with them.
1. TRUE
2. FALSE
3. TRUE
4. FALSE
5. TRUE
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The Internet has raised new issues about the protection of intellectual property
Indicate whether this statement is true or false.
The third step in the cross-cultural communications process is ________
A) commitment B) sensitivity C) research D) advocacy E) testing