Research that involves spending extensive time among the people being studied is called __________

Whether a neuron fires or not depends on _____

a) whether it is an excitatory neuron. b) the sum of excitatory and inhibitory neurotransmitters it receives. c) what type of neurotransmitter the neuron makes. d) whether the neuron is myelinated or not.

Terrell is shopping for a new car, and the saleswoman wows him by emphasizing the fact that he can have the car with a two thousand dollar rebate

She also mentions the offer of zero percent financing for 72 months, but she does not really press that as a great option. Terrell has become convinced that the rebate is going to be the better deal, even though he'd actually save much more money with the no-interest financing. The saleswoman has used framing, but Terrell is falling prey to the effects of __________ a) intuition. b) anchoring. c) the representativeness heuristic. d) the availability heuristic.