TREC has the power to suspend or revoke a license and to place on probation or reprimand a license.

Which of the following is the series of decisions advertisers make regarding the selection and use of media that will optimally and cost-effectively communicate the message to the target audience?

a. media planning b. promotional implementation c. media reach and frequency strategy d. marketing mix planning

Quality function deployment refers to both 1. determining what will satisfy the customer and 2. translating those customer desires into a target design

Indicate whether the statement is true or false