Which of the following is the series of decisions advertisers make regarding the selection and use of media that will optimally and cost-effectively communicate the message to the target audience?
a. media planning
b. promotional implementation
c. media reach and frequency strategy
d. marketing mix planning
Ans: a. media planning
Business
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What will be an ideal response?
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Developing a new product, hiring a new employee, and fulfilling an order are examples of business processes
Indicate whether the statement is true or false
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