In this book, the authors focus on______factors because_______:
a) individual; these factors are the main determinant of unethical behavior
b) organization; these factors can be directly controlled by managers
c) individual; a few "bad apples" spoil it for the rest of us
d) organization; these factors are paiticularly important in unambiguous situations
Ans: b) organization; these factors can be directly controlled by managers
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A reading service for visually impaired people requires each reader applicant to prepare and submit a one-hour interview tape of material chosen by the service to determine whether the reader has pleasing vocal characteristics and is accent-free so that it is not necessary to use the same reader every time. The reading service is trying to limit problems associated with which service characteristic?
a. heterogeneity b. tangibility c. flexibility d. credence quality
When Carrie hosts a party for Mark cosmetics and invites her friends and relatives in an effort to encourage them to purchase some Mark products, it is which method of direct response marketing?
A) trawling B) direct sales C) permission marketing D) a frequency program