An analysis of the results of many behavior modification programs found that these programs worked better
a. in manufacturing than service settings.
b. in service than manufacturing settings.
c. when financial motivators were emphasized.
d. if mostly intrinsic motivators were emphasized.
a
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Economic theory suggests that rational customers will collect information only to the point at which:
A) the marginal benefit of obtaining the information in terms of incremental value to making a choice equals the marginal cost. B) the total benefit of obtaining the information equals the total cost after purchasing the product. C) they can no longer pay for syndicated information. D) the marginal benefit of obtaining the information in terms of incremental value to making a choice is less than the marginal cost.
The training of field workers is critical. Which of the following statements is not true regarding making the initial contact?
A) Interviewers should be trained to make opening remarks that will convince potential respondents that their participation is important. B) The interviewer should specifically ask the respondent's permission. C) The interviewer should be instructed on handling objections and refusals. D) The initial contact can result in cooperation or the loss of potential respondents.