Economic theory suggests that rational customers will collect information only to the point at which:
A) the marginal benefit of obtaining the information in terms of incremental value to making a choice equals the marginal cost.
B) the total benefit of obtaining the information equals the total cost after purchasing the product.
C) they can no longer pay for syndicated information.
D) the marginal benefit of obtaining the information in terms of incremental value to making a choice is less than the marginal cost.
A
You might also like to view...
When you're selecting keywords to include your résumé, you should
A) never use more than three of them at one time. B) incorporate them into your introductory statement and other sections. C) place all of them in a keyword summary at the end of the résumé. D) choose strong verbs and colorful adjectives. E) use industry jargon and buzzwords.
Which of the following statements about e-commerce in the United States in 2016 is not true?
A) Social e-commerce generates more revenue than mobile e-commerce. B) Over 210 million U.S. consumers use mobile apps. C) On-demand service firms are fueling the growth of local e-commerce. D) Growth rates for retail e-commerce are higher in Europe than in the United States.