When a beverage maker came out with a new drink and priced it at half price for a month to attract buyers, the company was using a(n) ________ strategy
A) penetration pricing
B) skim pricing
C) everyday low price
D) trial pricing
E) price leadership
D
Business
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Sales promotions are meant to enhance a company's image before the public through long-term communication messages.
a. true b. false
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A focus on sustainability allows a supply chain to better serve more environmentally conscious customers while often improving supply chain performance
Indicate whether the statement is true or false.
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