Sales promotions are meant to enhance a company's image before the public through long-term communication messages.

The short descriptions of effective and ineffective behaviors used to create an employee performance measurement instrument that managers can use to evaluate employee behavior are referred to as _____

A. 360-degree feedback B. management by objectives C. critical incidents D. descriptive events E. favorable incidents

Which of the following about the forced ranking method is false?

A. It is based on Jack Welch's vitality curve. B. It compels managers to rank all of their people into one of three categories: the top 20 percent (A players), the vital middle 70 percent (B players), or the bottom 10 percent (C players). C. The B players are to be developed as better managers. D. Employees may become hypercompetitive with one another to avoid finding themselves in a lower category. E. The B players possess the four Es of GE Leadership.