What are the four elements of a good marketing plan?
What will be an ideal response?
1. A clearly written marketing objective
2. Performance of situational analysis
3. Selection of a target market
4. A description of how the marketing mix will be implemented, evaluated, and controlled
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Amazon.com was the earliest, major online bookstore, which allowed it to generate brand awareness and have a significant presence in the market. Amazon.com had a head start on later entrants to the online bookstore market. In this example, Amazon.com has _____ advantages
a) vertical integration b) first mover c) horizontal integration d) free rider
When "Log" is noted on a piece of work, what is the flaw in the work?
A) A word is misspelled. B) There is an incorrect citation. C) There is a problem with the logic. D) The message should be tailored to the reader.