Marketing the same product to a huge customer base without any customization is referred to as ________
A) mass marketing
B) differentiated marketing
C) niche marketing
D) local marketing
E) individual marketing
A
Business
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The market leader normally gains the most when ________
A) its total market diminishes B) it achieves expanded market share C) its personal communication channels expand D) the niche marketing efforts by other firms expand E) the major global competitors enter the market
Business
A high level of investment is needed to sustain growth during which retail life cycle stage?
a. decline b. introduction c. accelerated development d. maturity
Business