A high level of investment is needed to sustain growth during which retail life cycle stage?

Jamie and his parents are traveling from one part of the city to another. On the way, they stop at a gas station to refuel the tank. Lanellem is a small self-service retail store attached to the gas station. It sells food items like sandwiches and soda as well as nonfood items such as groceries, magazines, and alcohol. Jamie's mother picks up a few sandwiches and a magazine for the rest of the journey. According to this scenario, Lanellem is most likely a _____.

a. convenience store b. specialty store c. warehouse club d. category killer

Calculate the net marketing contribution variance, if the actual net marketing contribution and net marketing contribution estimated in the plan are $450,000 and $900,000, respectively. The actual percentage of market share is 25%

A) $450,000 B) $11,250 C) -$450,000 D) -$11,250 E) $225,000