A push strategy usually relies on ____________ directed toward channel members.

When preparing financial statements under the periodic inventory system, a calculation of cost of goods sold must be made

Indicate whether the statement is true or false

An apology strategy to manage a negative publicity situation should include each of the following elements, except:

A) an expression of guilt B) a statement recognizing the inappropriate behavior C) acceptance of sanctions because of wrong behavior D) a statement about behaviors of the competition