An auditor can use financial ratios in analytical review procedures

Data that has been collected for some other purpose than to answer the question at hand is called ________

A) primary data B) secondary data C) mined data D) experimental data E) ethnographic data

The proportion of a store's sales made to shoppers who live more than 15 miles from a store (outshoppers) can be most reliably studied using _____

a. a telephone survey b. observation c. a personal survey d. customer billing data