Data that has been collected for some other purpose than to answer the question at hand is called ________
A) primary data
B) secondary data
C) mined data
D) experimental data
E) ethnographic data
B
Business
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Which is true about advertising?
a. Clever ads may backfire as customers remember the ad but not the product or message. b. A fear appeal works well for products such as clothing. c. While it great if you can link a customer need to your value proposition, most ads don't do it. d. Using patriotism after September 11 always worked well.
Business
Structured questionnaires are useful for all but which one of the following reasons?
(a) relatively easy to complete by incumbent (b) easy to review and assess by analyst (c) requires good incumbent writing skills (d) provides comparable data across a variety of jobs
Business