Karl Wallace's guideline of the ____________________________ refers to ethical communication based on sharing sources of information, special opinions, motivations, or biases that may influence our position

Journals and diaries are a type of fiction

Indicate whether the statement is true or false

Guidelines for successful brand extensions include

a. Screening all new brand extensions for congruence b. Earmarking all the compromises other brands make c. Identifying how your brand can emphasize profits d. Eliminating all brand packaging that is cocongruent